Solis is a fictional luxury wellness brand I created as a self-initiated project to explore publication design within the beauty and self-care space. The concept centers around seasonal lookbooks that blend product storytelling with sensory editorial content. For this edition, The Ritual: Autumn 2025, I designed a 13-page editorial lookbook inspired by themes of fire, stillness, and transformation.
The lookbook was created entirely in Adobe InDesign, with a focus on moody, spacious layouts that evoke a sense of slowness and ritual. I curated a warm, elemental color palette to reflect the Autumn-themed seasonal concept. Typography was carefully selected to balance editorial elegance with modern minimalism: a serif display typeface for poetic emphasis, paired with a clean sans serif for structure and clarity.
This project allowed me to explore creative direction, layout systems, and brand voice within the luxury wellness space. This piece highlights my ability to craft visually rich, concept-driven publication work that merges strategy with storytelling.
Client Work: Education, Healthcare, and Manufacturing
This collection of flyers, palm cards, posters, and internal communication pieces showcases my ability to execute visually clear, brand-aligned pieces across a range of sectors, including K–8 education, union communication, and healthcare outreach.
Each design was developed using Adobe InDesign or Canva, depending on the client’s needs for in-house editability or more complex layout structure. In every case, I worked within established brand guidelines, including adapting logos, typefaces, and color palettes, all while ensuring each piece clearly communicated its intended message to the audience.
These pieces reflect my ability to work quickly and thoughtfully across different industries. I always strive to ground my design process in clarity, usability, and consistency with the brand voice.